Domination, Longevity, Tiger Woods

By Mitch Custenborder | January 22, 2021

There’s a human temptation to one-up people.  To be better than.  To win or be right.  Travel down the spectrum and we might meet domination, or always right, always winning.  There is no shortage of current…

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Faith, Belief, 2021 Predictions

By Mitch Custenborder | January 15, 2021

Spoiler: this is not a traditional market prediction. There’s a distinct difference between believing in something and having faith in something.  This is an age-old topic, but I think it’s particularly relevant now. Belief is where…

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Don’t Worry About Making A Difference

By Mitch Custenborder | January 7, 2021

Making a difference – or having an impact – seems to be very popular language in younger generations. I’ve become convinced this is not just a “younger” person thing, though. The desire to make a difference…

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By Mitch Custenborder | January 6, 2021

A long runway is needed for the scenarios that will give us the most joy. Frequently, runway is referenced in business when a new project is being undertaken.  Are there enough resources (time, money, and people)…

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Neutrality vs Relief

By Mitch Custenborder | December 18, 2020

Frequently, we think our problem is solved, but all we’ve really done is trade problems.  This is relief.  We shift our concern from one place to another. If we have frequent headaches, Advil may relieve the…

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Selling In This Millennium

By Mitch Custenborder | December 11, 2020

Selling has changed the last 20 years. This is not limited to professional “sales” titles.  We all make attempts to move employees, bosses, customers, family members, and patients in a certain direction.  The act of articulating…

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Risky Business

By Mitch Custenborder | November 27, 2020

Nearly everything is a question of risk.  And, if this is the case, it surely pays to know how we make our own calculations.  What drives our decision-making process?  How can we gain ground on the…

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The News, Real Issues, And Icebergs

By Mitch Custenborder | November 13, 2020

This year has provided lots of newsworthy events.  Reflecting on what is news and what are the real issues we face proves to be a meaningful exercise.  They’re often starkly different. At time of writing, Pfizer…

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What’s The Yield Of Worry?

By Mitch Custenborder | October 29, 2020

Worry is a useless emotion – an attempt to exert control over something unknown.  When we worry, usually what we’re left with is the same result regardless, but with a few less hours of sleep.  Ultimately,…

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Which Story Am I In?

By Mitch Custenborder | October 16, 2020

Story drives human progress, and our ability to subscribe to story is the greatest distinguishing characteristic between human beings and any other species. A key to living a content and wealthy life is to balance the…

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