By Mitch Custenborder | January 6, 2021

A long runway is needed for the scenarios that will give us the most joy. Frequently, runway is referenced in business when a new project is being undertaken.  Are there enough resources (time, money, and people)…

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Neutrality vs Relief

By Mitch Custenborder | December 18, 2020

Frequently, we think our problem is solved, but all we’ve really done is trade problems.  This is relief.  We shift our concern from one place to another. If we have frequent headaches, Advil may relieve the…

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Selling In This Millennium

By Mitch Custenborder | December 11, 2020

Selling has changed the last 20 years. This is not limited to professional “sales” titles.  We all make attempts to move employees, bosses, customers, family members, and patients in a certain direction.  The act of articulating…

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Risky Business

By Mitch Custenborder | November 27, 2020

Nearly everything is a question of risk.  And, if this is the case, it surely pays to know how we make our own calculations.  What drives our decision-making process?  How can we gain ground on the…

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The News, Real Issues, And Icebergs

By Mitch Custenborder | November 13, 2020

This year has provided lots of newsworthy events.  Reflecting on what is news and what are the real issues we face proves to be a meaningful exercise.  They’re often starkly different. At time of writing, Pfizer…

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What’s The Yield Of Worry?

By Mitch Custenborder | October 29, 2020

Worry is a useless emotion – an attempt to exert control over something unknown.  When we worry, usually what we’re left with is the same result regardless, but with a few less hours of sleep.  Ultimately,…

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Which Story Am I In?

By Mitch Custenborder | October 16, 2020

Story drives human progress, and our ability to subscribe to story is the greatest distinguishing characteristic between human beings and any other species. A key to living a content and wealthy life is to balance the…

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My 3 Cs Of Parenting

By Mitch Custenborder | September 25, 2020

Lately, I’ve been trying to simplify parenting to a few key principles.  The goal of the exercise was to lessen my corrective frame of mind.   “Stop doing that”, “leave that alone”, and “put that down” gets…

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Law And Disorder

By Mitch Custenborder | September 10, 2020

The universe relies on both order and chaos. It’s a prerequisite for evolution and progress. An example of chaos is the unpleasant phenomenon that our 4 ½ billion-year-old planet periodically experiences mass extinction.  And not just…

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The Plague of Righteousness

By Mitch Custenborder | August 20, 2020

We often care more about being right than doing what is right.  This has far reaching consequences. First, a quick story: “Combs!” This was the sound of my high school basketball coach grasping for straws as…

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