Who Knows?

By Mitch Custenborder | June 2, 2020

There once was a farmer whose horse escaped.  His neighbor said, “Oh that’s terrible!”.  The farmer shrugged and said, “Who knows?”. The horse returned a day later with another horse.  The horse had made a friend.…

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The Difference Between Wealth And Money

By Mitch Custenborder | June 2, 2020

Wealth lasts forever.  Money comes and goes.  Wealth saves us time.  Money costs us time.  Wealth is how we’re remembered.  Money is our transfer vehicle.  Wealth is up to you and me.  Money is elusive. Wealth…

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A Game Of Inches Within A Life Of Decades

By Mitch Custenborder | May 3, 2020

Life is a game of inches. I heard some version of this a lot as a kid watching Cincinnati Reds baseball with my dad.  Nevermind the fact that watching Reds baseball during that era was (and…

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Now Is The Time To Think Infinitely About Your Money

By Mitch Custenborder | April 17, 2020

Simon Sinek, famous author and motivational speaker, has coined the term, ‘The Infinite Game’.  He won the internet lottery a decade ago with this speech that went viral and his fame has only grown.  I highly suggest…

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My Greatest Coronavirus Takeaway (So Far)

By Mitch Custenborder | April 3, 2020

None of us are independent. Last November, I wrote the following: “A young person is dependent on the financial resources of parents.  A gainfully employed person is dependent on a company to pay their wage and to maintain…

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The Top 3 Questions I Was Asked This Week And My Answers

By Mitch Custenborder | March 20, 2020

1.Should we sell now and get back in when the dust settles? This is perfectly understandable.  Until you’re staring down the barrel of your retirement and watching your life’s work dwindle in a matter of days/weeks,…

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Stock Market Woes? Let’s Head To The Gym.

By Mitch Custenborder | March 12, 2020

While on the phone Monday, a concerned client developed his own analogy during the steep market decline. He’s in wealth accumulation and will likely save close to $100,000 this year, so his lens of a market…

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Where Do You Boomerang With Your Money?

By Mitch Custenborder | February 28, 2020

Social psychologists reference the “Boomerang Effect” as a reaction to being persuaded.  When we “boomerang”, we do the opposite of what we are being persuaded to do – this reaction helps us feel like we’re taking…

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How’s Your New Year’s Resolution Going?

By Mitch Custenborder | February 21, 2020

This is the time of year when the locker rooms at the gym are a little less crowded, the change from wine to nighttime tea switches back to wine, and the morning meal preparation for the…

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How To Plan AND Be In The Moment

By Mitch Custenborder | February 7, 2020

Sacrificing now for the future is a conundrum of personal finance.  The act of delaying happiness seems antithetical to being in the moment. Saving more money now, should lead to more fun and more financial freedom…

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